Skip to content
INVESTORTRUST HUB

Firm Trust Report

MATRIX PLANNING INC

Reported as registeredReported as registered

The firm's Form ADV/IARD record in the cited SEC dataset reports it as a registered investment adviser as of the source date shown. That is not SEC approval, certification, endorsement, or a finding that the firm is safe or trustworthy.

CRD
110812
SEC file number
801-26943
Principal office
3015 MAIN STREET
SUITE 403
SANTA MONICA, CA, 90405
Current as of
August 3, 2026
Retrieved
August 18, 2026
Source effective date
August 3, 2026

SEC/IARD source release: August 3, 2026 · InvestorTrustHub retrieved: August 18, 2026

Official identifiers

Identifiers come from the cited SEC/IARD firm roster. InvestorTrustHub does not invent missing numbers.

  • CRD

    110812

  • SEC number

    801-26943

Regulatory status

Reported

Reported as registered

The firm's Form ADV/IARD record in the cited SEC dataset reports it as a registered investment adviser as of the source date shown. That is not SEC approval, certification, endorsement, or a finding that the firm is safe or trustworthy.

A source reports this value. We have not independently confirmed it beyond the cited record.

Source

Reported

U.S. Securities and Exchange Commission / IARD Form ADV dataset.

Registered Investment Advisers (IARD firm roster)

View official IAPD search (opens official source)

A source reports this value. We have not independently confirmed it beyond the cited record.

Firm / ADV facts

Legal structure

Corporation

Website as reported

Website not present in this source record

Regulatory assets under management

$121.4 million

Exact source amount: $121,375,926.00

Regulatory assets under management is a Form ADV regulatory measure and should not be interpreted as investment performance, firm quality, popularity, or an endorsement.

Regulatory disclosures

Firm reported No for Item 11 in this filing.

This is the Form ADV Item 11 checkbox as filed. It is not a disciplinary-event list and not a finding of a clean record.

Clients, compensation, and custody

Figures below are adviser-reported Form ADV items. They are not performance, popularity, or quality scores.

Reported scale

Reported

Employees as reported: 4

Advisory personnel as reported: 1

Clients as reported: 0

As of April 1, 2026

A source reports this value. We have not independently confirmed it beyond the cited record.

Reported compensation methods

Reported
  • Fixed fees
  • Hourly charges
  • Other

Compensation methods are the boxes the adviser checked on Form ADV. This is not a “fee-only” determination.

A source reports this value. We have not independently confirmed it beyond the cited record.

Reported custody

Reported

Client cash: No as reported

Client securities: No as reported

Related-person cash: No as reported

Related-person securities: No as reported

Custody is reported as filed. It is not a risk score or a quality finding.

A source reports this value. We have not independently confirmed it beyond the cited record.

Reported related financial businesses

Reported
  • Other

Reported affiliations are types of related financial businesses as filed. They are not a conflict finding.

A source reports this value. We have not independently confirmed it beyond the cited record.

Current reported relationships

Names appear only as reported on this firm’s Form ADV. They are not standalone public profiles. Name-only or otherwise unconfirmed rows remain internal and are not shown.

Ownership and control

Schedule A is direct ownership. Schedule B is indirect ownership. An executive/control relationship is not the same as ownership.

  • Reported direct owner

    SMITH, ROBERTA, JEAN

    Individual as reported · Ownership range: 50% but less than 75% · Title/status as reported: PRESIDENT/CHIEF COMPLIANCE OFFICER

    Reported in Form ADV dated April 1, 2026 · Registered investment adviser filing

  • Reported direct owner

    SMITH, SHAWN, ANTHONY

    Individual as reported · Ownership range: 5% but less than 10% · Title/status as reported: SHAREHOLDER

    Reported in Form ADV dated April 1, 2026 · Registered investment adviser filing

  • Reported executive/control relationship

    SMITH, ROBERTA, JEAN

    Individual as reported · Title/status as reported: PRESIDENT/CHIEF COMPLIANCE OFFICER

    Reported in Form ADV dated April 1, 2026 · Registered investment adviser filing

  • Reported executive/control relationship

    SMITH, SHAWN, ANTHONY

    Individual as reported · Title/status as reported: SHAREHOLDER

    Reported in Form ADV dated April 1, 2026 · Registered investment adviser filing

Related organizations

No current CRD-linked related organizations are available to display from Form ADV.

Private funds reported by the adviser

Named funds appear only on this adviser profile. InvestorTrustHub does not publish standalone fund pages from this graph.

Item 7.B private-fund count as reported (not a named-fund list) · Item 7.B: Yes as reported · Count 7.B.(1): 1 · Gross assets as reported: 3,183,013

  • Private fund reported by the adviser

    HUDSON VALLEY VENTURES, LLC

    805-4921173544

    Washington, United States · Reported in Form ADV dated April 1, 2026

Filing history / historical reported relationships

Historical filings are evidence of what was filed, not a restatement of current facts.

Filings in graph

17

RIA 17 · ERA 0

Latest relational filing

April 1, 2026

Registered investment adviser · Annual Updating Amendment for Registered Adviser

ADV-W filings

0

Shown as historical evidence only

Recent sec form adv filings
  • 2082296 · April 1, 2026 · RIA · Annual Updating Amendment for Registered Adviser · current reported filing
  • 1838705 · March 19, 2024 · RIA · Annual Updating Amendment for Registered Adviser · historical filing
  • 1742237 · March 31, 2023 · RIA · Annual Updating Amendment for Registered Adviser · historical filing
  • 1636128 · March 31, 2022 · RIA · Annual Updating Amendment for Registered Adviser · historical filing
  • 1518317 · March 29, 2021 · RIA · Annual Updating Amendment for Registered Adviser · historical filing
  • 1442958 · July 2, 2020 · RIA · Other-Than Anual Amendment For Registered Adviser · historical filing
  • 1439485 · June 29, 2020 · RIA · Other-Than Anual Amendment For Registered Adviser · historical filing
  • 1393472 · March 27, 2020 · RIA · Annual Updating Amendment for Registered Adviser · historical filing
  • 1291610 · March 25, 2019 · RIA · Annual Updating Amendment for Registered Adviser · historical filing
  • 1196299 · March 31, 2018 · RIA · Annual Updating Amendment for Registered Adviser · historical filing
  • 1096471 · April 5, 2017 · RIA · Annual Updating Amendment for Registered Adviser · historical filing
  • 995052 · March 28, 2016 · RIA · Annual Updating Amendment for Registered Adviser · historical filing

Sources and methodology

Evidence and source details

Material facts on this page are traced to the official SEC/IARD roster. Expand a panel to see source context. Raw 400-column filings are not dumped here.

Source, dataset, and retrieval

Source. U.S. Securities and Exchange Commission / IARD · Registered Investment Advisers (IARD firm roster) · record 110812 · retrieved August 18, 2026

Release: August 3, 2026

Evidence records tied to this firm: 7

Raw source snapshot: present

Source status text (not a consumer endorsement): Approved

What these terms mean

What is an RIA?

A registered investment adviser is a firm whose Form ADV/IARD record reports it as registered with the SEC or, in other contexts, a state. InvestorTrustHub shows what the cited official dataset reports. Registration is a regulatory category, not a quality rating.

What is an Exempt Reporting Adviser?

An Exempt Reporting Adviser files a limited Form ADV report because it qualifies for an exemption from full SEC registration. It is not a registered investment adviser. Exemption from full registration is not a finding of safety, quality, or honesty.

What is a CRD number?

A CRD number is the Central Registration Depository identifier assigned to a firm or individual in the IARD/CRD system. InvestorTrustHub uses the firm CRD as the stable identity key. A CRD is an identifier, not an endorsement.

What is an SEC file number?

An SEC file number (often beginning 801- for registered advisers or 802- for exempt reporting advisers) is an official file identifier in SEC/IARD records. If this source record does not include one, that absence is not proof that no file number exists in another source.

What does “reported as registered” mean?

It means the cited official dataset reports the firm as a registered investment adviser as of the source date. It does not mean InvestorTrustHub or the SEC approved, certified, or recommended the firm.

What does it NOT mean?

Registration does not establish investment quality, performance, honesty, suitability, low risk, fiduciary compliance in every circumstance, or the absence of regulatory problems. Missing research is not a clean record.

What InvestorTrustHub has not researched yet

Absence from this page is not a finding that a record is clean, that no disclosure exists, or that the firm has no associated professionals.

  • Individual professionals associated with this firm
  • FINRA BrokerCheck research
  • Detailed disciplinary history (DRP events)
  • State-specific enforcement records
  • Form ADV Part 2 brochure narrative
  • Standalone public fund or owner profiles
  • Investment performance
  • Portfolio holdings
  • Consumer reviews